The project
Born from the vision of Studio Pointer , a communications studio from Mogliano Veneto (TV) specializing in visual communication and with particular expertise in the world of glass, in collaboration with Mondo Novo , a company operating in creative innovation through artificial intelligence, this project aims to enhance and promote the rich cultural heritage of the Murano glass district and the Veneto hinterland.
Di Vero in Vero is an online editorial portal that aims to be a meeting point for the protagonists of glass processing.
With a contemporary edge and an international perspective, the project explores the rich Venetian heritage and charts the path towards the future of glass art.
The objectives
The project objectives are:
- To create a platform where glass artisans can authentically tell their stories
- To bring out the values of passion, tradition, and innovation that characterize Venetian glass art
- To create an empathetic connection between artisans and the international public
- To enhance the cultural heritage of the Murano area and the Venetian mainland
The recipients
The target audience The project addresses a wide spectrum of audiences, including industry professionals (designers, artists), cultural and educational operators, art and design enthusiasts, academics and students, people interested in experiential tourism, and those interested in eco-sustainability issues.
Contents
Content The portal offers a complex and multifaceted narrative through exclusive interviews with master glassmakers and other industry protagonists, personal stories and focus on the most innovative works, insights into history and traditional techniques, explorations of contemporary and future trends in glass art.
