Good Vibes Murano: a multisensory journey into the glassmaking tradition
Meeting Manuel Tarlà, owner of Oro Vetro Murano, means discovering an entrepreneurial vision that goes beyond simple artisanal production. Yes, because for Tarlà the future of Murano lies not only in protecting and promoting the centuries-old glassmaking tradition but also in thinking of new ways to experience this unique destination in the world.
A 360-degree experience
It is from this intuition that Good Vibeswas born, a project that aims to transform the spaces of the furnace into a “melting pot of creativity”, where the art of glass blends with the excellence of Italian hospitality in a multisensory experience. A place where visitors can not only admire the mastery of glassmakers at work but also fully immerse themselves in the magical atmosphere of Murano.
“The idea is to offer those staying in Venice the opportunity to live a unique experience, in direct contact with the best Murano and international masters, witnessing an extraordinary live performance right in the furnace,” explains Tarlà.
A journey between past and present
Good Vibes is a total immersion that involves all the senses. Visitors can attend a nighttime show where music accompanies the skillful gestures of the master glassmakers, creating a magical and timeless atmosphere. The experience is enriched by heritage accompaniment paths in the showroom museum space of Oro Vetro, where historical creations of the past find space next to contemporary interpretations.
Everything in Good Vibes is inspired by excellence and elegance. From the glass creations to the food and wine pairings, every detail is curated to offer guests a taste of the best that Italy has to offer. A way to make Murano’s millenary tradition dialogue with the needs and tastes of contemporary tourism, especially of the high-end range.
A destination to experience
But Tarlà’s ambition goes beyond the single experience. His dream is for Murano to become a true destination, where guests can stay and appreciate the cordiality and lifestyle of the islanders, in addition to the historical beauties.
“We want visitors to fall in love with this reality, rediscovering the unique value of Murano art,” he states with conviction.
Murano heritage at the centre
In this journey of rediscovery, Murano heritage plays a central role. The stories, techniques, and secrets handed down from generation to generation become the common thread of an experience that wants to make a dent in the hearts and minds of visitors.
“The goal is to start making culture from within again, to explain what is the path that leads to the creation of a piece, which always starts from the design, from the ideas, and then arrives at the application,” explains Tarlà, proudly showing the company’s chemical composition booklet, a true heritage of Murano.
Towards the future
With Good Vibes, Manuel Tarlà is charting a new path for the future of Murano. A path that starts from the awareness of the unique value of this millenary tradition but looks forward to new ways of communicating and sharing this magic.
In this vision, Oro Vetro intends to create a tour operator reality that can meet particular traveler targets to guide them in this exclusive discovery of Murano. A way to bring the Good Vibes experience to an increasingly wide and aware audience.
Because, deep down, Tarlà’s goal is precisely this: to ensure that more and more people can fall in love with Murano and its art, rediscovering its value and uniqueness. And Good Vibes seems to be the perfect way to do it, combining respect for the past with enthusiasm for the future.
Website: goodvibesmurano.com
